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If you’re looking for a career that will provide you variety, excitement, and learning opportunities, digital marketing is a great career to pursue. You will be joining a diverse industry that can take you along many different paths working in virtually every industry and finding endless opportunities for growth.
To help you get into a career in digital marketing, we asked marketing experts and small business owners this question for their best insights. From gaining experience with freelance work or internships to interviewing the people you want to work for, there are several tips that may help you break into a digital marketing career in the future. Here are ten tips for starting a career in digital marketing:
If in 2023 you’re looking for a career that will provide you variety, excitement, and learning opportunities, you may be asking if digital marketing is a great career to pursue. Digital marketing is great careet. This field never existed 60 years ago. The internet revolutionizes the way we communicate. But also how businesses can sell their products and services to the right people. If the internet is sticking around – which we think it is – then digital marketers will be in demand.
There are a lot of digital marketing channels. The book Traction lists 19 of them, including:
Since you’re running your website alone, it would be impossible in terms of time, effort and resources to execute on every marketing channel. Instead, we recommend focusing on just one area of digital marketing.
This involves building a following on social media and driving traffic from these platforms. You should be familiar with them. Plus, since it’s free to post content, experimentation is easy.
This could be an ideal channel to start with.
However, bear in mind that social media marketing is not just casually posting something on your Instagram every few days. Each platform is akin to its own country. To do well, you’ll have to understand the “culture”—what makes it tick, what users want to see, the types of content that perform, and so on.
SEO is the practice of optimizing pages to rank high in search engines like Google.
The great thing is that once you’re ranking, you’ll be getting free, passive, and consistent traffic from search engines.
Digital marketing is a skill that you don’t have to go to school to get. In fact, it’s probably better to learn digital marketing by reading the latest blogs on the industry, taking online courses and listening to experts talk about trends and strategies. If you go to school to learn marketing, you’ll probably get a lot of theory and work on case studies, but you won’t use tools like Facebook ads manager or Google ads to build and run campaigns.
What you learn in school may also be out of date by the time you graduate. Call me biased, but if you want to learn digital marketing, your first step should not be to take out a loan to pay tuition.
Instead, read the best marketing blogs like:
Regardless which route you choose, to master digital marketing, there are two things you should always be doing.
First, learning. Marketing is a constantly evolving field. You’ll have to be constantly learning, applying, testing and refining. Read books, listen to podcasts, watch videos and follow thought leaders online.
Second, networking. Not only will networking expose you to future career opportunities, it also helps to meet people who have new and different ideas from yourself. This can open your perspective and help you excel further in your career. After all, you can never have all the answers yourself.
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